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DAB to become the main digital radio platform -- Internet radio to be killed off at birth


30th December 2008

The Digital Radio Working Group (DRWG), which consists of representatives from the BBC, commercial radio and the receiver manufacturers, has published its final report containing recommendations for government on what route it thinks should be taken towards FM switch-off.

Everyone to be pushed onto DAB to kill off Internet radio

The report basically makes one main recommendation: that DAB should become the main digital radio platform in the UK; and all of the other smaller recommendations are designed to help achieve that overall aim. In particular, the DRWG is recommending that DAB take-up should increase "dramatically" as quickly as possible, and that this should be achieved via the use of very heavy advertising.

An alternative way of summarising the contents of this report is by looking at what's been omitted: Internet radio. And considering that 2008 was the year in which mainstream broadcasting on the Internet was born due to the phenomenal success of the BBC iPlayer, the fact that the DRWG report hasn't included Internet radio in any of its recommendations quite simply means that the DRWG wants Internet radio to be killed at birth.

Of course some people will start listening to Internet radio, and it won't actually be switched off, but the lifeblood of any emerging platform such as Internet radio is promotion via TV advertising, because TV adverts have an enormous effect on consumer behaviour, and without them only a small fraction of the population would actually adopt the Internet as their chosen platform for listening. This low number of listeners, as well as the fact that both the BBC and commercial radio are clearly opposed to Internet radio anyway, means that the broadcasters won't invest the money into the platform to make it as good as it could be, either, so those that do use it will lose out.

And it's ironic that it's going to be the lack of TV adverts that's will effectively kill off Internet radio when the BBC has lavished 21 TV ad campaigns on its favoured DAB system already, without which the DAB platform would unquestionably have failed, because it was the BBC's TV adverts that got DAB off the ground back in 2002, and when DAB sales were attrocious it was the BBC's TV adverts that propped the platform up to avert failure as well. 

In comparison, the BBC has so far shown zero TV ad campaigns for Internet radio, and judging by the DRWG's recommendations, there will be zero ad campaigns for it in the future as well.

The sad thing is that the UK public can now basically kiss goodbye to what I think would have become the main and by far the best digital radio platform over the next decade, because it offers so many advantages compared to DAB/DAB+ (see below). But that would only have been possible if it had been given a fair crack of the whip, and the bully boys at the BBC aren't prepared to let that happen.

Blatant protectionism

The reasons why the DRWG has made these recommendations is quite simply that the DRWG is made up of representatives from the BBC, commercial radio and the receiver manufacturers, and all of these companies see DAB as a way to protect their own interests -- and screw what consumers want.

BBC & commercial radio protectionism

The broadcasters want DAB to become the main digital radio platform because it's the digital platform that can carry the least number of stations, so it's the platform on which their stations would face the least amount of competition. The commercial radio broadcasters also own the multiplex operating companies, so they actually control who can and cannot transmit on DAB as well.

In comparison, there are literally tens of thousands of Internet radio stations, on-demand radio streams and podcasts, and the radio broadcasters think that if Internet radio became popular they would lose listeners. So rather than let that happen, the positive aspects of Internet radio will simply be withheld from consumers by the BBC, and millions of consumers will end up buying DAB, from which they'll receive a vastly inferior service.

Receiver manufacturers protectionism

The big DAB receiver manufacturers, such as Pure Digital and Roberts Radio, already have a dominant market share of the DAB receiver market, so they would very much like things to continue just as they are, whereas if Internet radio took off they would face more competition, not least because Wi-Fi is a global standard whereas DAB is effectively UK-only.

Consumers lose out -- the Internet is a far better platform for digital radio than DAB/DAB+

Over the last year, the BBC iPlayer has given us a taste of what the Internet as a broadcast platform can deliver. Consumers have shown that they love it, and since radio was integrated into the BBC iPlayer in June, there has also been a spectacular increase in the number of people listening to live and on-demand streams. This grwoth won't be sustained without TV advertising, though, because the figures show that most of the increase in listener numbers were from people who'd already tried one form of Internet radio listening before, and they'd simply begun trying out other forms of Internet listening -- e.g. those who've listened to live streams before tried out on-demand for the first time, and vice versa.

But good as the BBC iPlayer is, it should be remembered that it is only one year old, so we are only seeing the tip of the iceberg as far as what the Internet could deliver in future, because in many ways the Internet is a far superior platform for broadcasting in general, and especially when it's compared to DAB/DAB+, as the following table shows.

DAB/DAB+ versus Internet radio comparison table
Category
 
DAB DAB+ Internet radio
Number of stations 30 - 50 60 - 100 Over 10,000
On-demand content available None None Over 10,000
Audio quality Low Average - good (commercial), Very good (BBC) Low to excellent today, typically excellent in the future
"High-definition" radio Impossible Effectively impossible -- transmission costs would be prohibitively expensive It would be economically viable within the next 2 - 4 years due to the plummeting cost of Internet bandwidth
Interactivity None None Yes
Can users communicate? No No Yes
Video/graphics alongside audio Very limited / low picture quality Very limited / low picture quality Whatever the broadcaster wants to send
Pictures alongside audio Very limited / low picture quality Very limited / low picture quality Whatever the broadcaster wants to send
Text alongside audio Very limited Very limited Whatever the broadcaster wants to send
Personalisation None None Yes

 

Internet radio isn't faultless, though. People have to pay for broadband to get it (but it is basically free for anyone with broadband), and it doesn't have large-scale mobile coverage yet. However, those two issues in no way justify the DRWG's exclusion of Internet radio from the long-term plans for digital radio in the UK. We pay for the BBC, and they should not take decisions that are purely in their own interests and totally against the interests of the general public. It's as simple as that.

Internet radio can offer higher audio quality today than DAB+ will ever provide

Internet radio audio quality today

The following table shows the audio quality provided on Internet radio streams either now (in the case of 80 commercial radio stations that are using 128 kbps WMA lnternet streams), or what should be provided from January 2009 (in the case of the BBC's stations).

 

Stations
 
Internet radio
bit rate / codec
Audio quality Date
BBC Radio 3 160 or 192 kbps AAC Very good Should be from Jan 09
Other BBC stereo music stations 128 kbps AAC Very good Should be from Jan 09
Some commercial radio stations 128 kbps WMA Very good Now

 

Whether the BBC will provide those bit rate levels from January 2009 remains to be seen, because the BBC has been trying to weasel its way out of providing good audio quality on its Internet radio streams all year because the BBC is so biased against Internet radio. However, the BBC has absolutely no justification not to provide 128 kbps AAC for the stereo stations and 160 or 192 kbps AAC for Radio 3, so even if they don't use it by January, I'm sure they will start using it within the next few months -- for example, how on earth they think they could justify providing lower quality than commercial radio has been providing for the last two years I really have no idea, and there are many other examples like this that show that the BBC simply doesn't have a leg to stand on in this regard...

If you compare the level of audio quality listed in the table above with the highest quality we can ever expect to receive on DAB+ in the table below, you can see that the quality on Internet radio is either already as high or is about to be as high as it will ever be on DAB+, yet it's going to take a fair few years before we'd be able to receive that quality on DAB+ due to there being 8 million non-upgradeable DAB radios in the UK.

Furthermore, because the cost of Internet bandwidth is plummetting, the bit rates of Internet radio stations are only likely to increase over time because it gets ever-cheaper for the broadcasters to provide higher bit rate levels. So the gap between the audio quality available on DAB/DAB+ and on Internet radio will simply widen over time, and by the time DAB+ reaches its peak, the quality of Internet radio will be in a different league altogether -- e.g. lossless audio or multi-channel audio with high sampling frequency on Internet radio, but just normal AAC/AAC+ on DAB+.

DAB+ audio quality

The following table shows the typical audio quality we could expect to receive on DAB+:

 

Stations
 
DAB+
bit rate / codec
Audio quality
BBC Radio 3 160 or 192 kbps AAC Very good
Other BBC stereo music stations 128 kbps AAC Very good
Commercial radio stereo stations 48 - 64 kbps AAC+ Average to good

 

The problem with DAB+, however, is the time it's going to take before we could experience its full potential, because it will likely be 2 - 3 years before the first DAB+ stations launch, then there will be a long period when both DAB and DAB+ stations are transmitted side-by-side on the same multiplexes, and it will only be once significant numbers of DAB stations have been switched off so that bandwidth would be freed up that we could hear DAB+ at its best.

The BBC is also rather conservative when it comes to switching off services, and as there are about 8 million non-upgradeable DAB receivers in the UK, it's going to take a number of years before the vast majority of those have been discarded or replaced so that the BBC could switch to using DAB+.

Overall, DAB+ will be useful for improving the audio quality compared to DAB on small portable radios or other types of receiver where audio quality isn't so important, but there's no point in waiting for good audio quality to appear on DAB+ when it will be available on Internet radio either today or in the near future, especially as the audio quality will always be higher on Internet radio anyway.

The scandal is that the BBC supports anti-consumer recommendations

Because of its size and its power within the UK broadcasting industry, the BBC had the power to veto any of the major recommendations that were being made in the DRWG report -- for example, if the BBC didn't want to go along with the recommendations, what could any of the commercial broadcasters or receiver manufacturers do about it? Nothing is the simple answer to that, because the BBC is the only organisation with a load of TV channels at its disposal on which it can promote whatever it wants to promote. Without the BBC, the rest are stuffed.

Furthermore, the BBC's Controller in charge of digital radio, Mark Friend, also had by far the most influential position in the DRWG, as he was the chairman of the Technology sub-group within the DRWG, which was the group that was supposedly assessing the suitability of different digital radio technologies.

In reality, as I reported in an article about the DRWG's interim report that was published in May 2008, it was abundantly clear that the Technology sub-group didn't actually do any proper assessment of other technologies at all, and the whole process was merely a sham, because it was blatantly obvious that DAB had been picked from the off and nothing else was going to get a look-in -- because DAB is what the members of the DRWG wanted to use.

For example, here's the Technology sub-group's slide "assessing" Internet radio's strengths and weaknesses:

 

Every single negative point that was made about Internet radio in the above slide was totally incorrect. There's an explanation provided for every point made in the article about the DRWG's interim report. There clearly was no assessment carried out, or if it was then it was grossly incompetent.

The only conclusion that can be drawn from this is that the BBC is only interested in itself, and it couldn't care less about what consumers want. Having said that, this is hardly news to me, because the BBC has acted in a disgraceful way ever since DAB was re-launched in 2002 -- in fact they started early, because they basically lied in the public consultation when they omitted to mention that the audio quality on DAB would be drastically degraded due to the five stations being consulted on being launched.

TV adverts -- how the BBC controls the way we listen

Three years ago I carried out as detailed an estimate as I could (given that the BBC wouldn't provide me with any info) for how much it would cost the BBC to show its TV advertising campaigns for DAB on commercial TV. I won't bore you with all of the details, but I used actual costs for advertising on ITV1, actual audience figures from the BARB website for all of the BBC and ITV channels, and I put all the figures in a spreadsheet, entered the advert times and I weighted all the figures according to audience level and time of day, and so on.

Altogether, I estimated that the 28-day advertising campaign as a whole would have cost £8.2 million in total, or £292,191 per day. Although that might sound a lot, if you look at the following table of TV advertising costs from three years ago, I would say that the estimate is quite reasonable given the number of TV adverts the BBC shows when one of its DAB TV ad campaigns is on (also, the ads were 40 seconds long, whereas the figures below are for 30-second ads, so they'll have been a third more expensive).

 
Time Typical programme
 
Cost of advert
18.15 ITV News £22,330
19.45 Coronation Street £82,940
21.29 ITV Drama £44,660

 

The BBC has now shown 21 TV advertising campaigns for DAB since DAB was re-launched back in 2002, and I've estimated that the total value of all of the BBC's TV adverts for DAB is:

 

Estimate of value of BBC's DAB TV adverts = £149 million

 

The number of DAB receivers sold to date is about 8 million, so in other words the BBC has pseudo-subsidised each and every DAB radio sold to date to the tune of about £18.63, which is far more than the profit made on each radio -- i.e. UK DAB would have been bankrupt long before the credit crunch bit, and it's only being propped up by the BBC's TV ads.

In comparison, as you can see from the figure below, the BBC has been ever so kind in dishing out the ad campaigns for the other ways to listen to digital radio. No bias there then.

 

 

Moore's Law's effect on Internet bandwidth costs & the possibility of HD Internet radio

The reason why it's become so easy to provide Internet radio streams at high quality over the last year or two is due to the effect that Moore's Law has had on the cost of Internet bandwidth. Moore's Law is the prediction that electronic circuits double in speed, or alternatively transistors dimensions shrink by a factor of two, about every 18 months.

The speed of Internet equipment, such as routers and servers, are governed by Moore's Law, so the bandwidth they can deliver doubles every 18 months or so as well. But as the cost of this equipment doesn't increase -- similar to how the computers you buy for the home don't get more expensive, but they continue to get faster over time -- this leads to the cost of Internet bandwidth falling in-line with Moore's Law, i.e. the cost of Internet bandwidth to the broadcasters halves every 18 months or so. This effect is shown in the graph below.

It should be said that the cost of Internet bandwidth won't necessarily fall at the rate shown in the graph below, but it is reasonable to say that the cost of bandwidth will continue to drop very quickly, because that's what's been happening for the last 2 - 3 decades, and Moore's Law is predicted to continue for the next 10 - 15 years.

 

 

 

The effect that the plummeting cost of Internet bandwidth will have on Internet radio is that the audio quality will inevitably get a lot better over time, simply because it will become so cheap to provide very high quality via the Internet that even the biased BBC wouldn't be so tight-fisted as to withhold it from us.

And it's because it's expected that the cost of bandwidth will continue to plummet that I've suggested in a table above that it would be possible to provide "high-definition" radio via the Internet in the next 2 - 4 years. What bit rate you'd need to use depends on how you define what "HD" radio is, but you'd probably need to use a bit rate of around 1 Mbps, give or take. And for example, the BBC is about to launch 1.5 Mbps iPlayer TV streams in the next 3 months, and it's planning on launching HDTV streams using 4 Mbps in the near future as well. So given the expected cost of bandwidth in 2 - 4 years' time, I don't see why the BBC and other broadcasters couldn't provide HD radio then.

Whether the BBC and the UK commercial radio groups would actually provide HD Internet radio is another matter, though, simply because in the DRWG report they have clearly demonstrated how anti-Internet radio they are by excluding it from the long-term plan for digital radio. But it is possible that HD Internet radio will be available from other sources on the Internet, and thankfully the BBC and the commercial radio groups don't control the Internet, although I've no doubt that they'd like to if possible ... probably to switch it off altogether if they had the chance.

 

DRWG's recommendations

For anyone who's interested in what the protectionists at the DRWG recommended, here's the list. Note the complete exclusion of Internet radio.

  • The DRWG fantasizes that digital migration could begin at some point between 2015 to 2020
  • Once a date for digital migration in an area has been set, the main FM stations available in that area would be switched off 2 years later
  • New national commercial stations are going to be launched on DAB by the end of 2009
  • DAB coverage and signal strength will be improved
  • The BBC national DAB multiplex to provide coverage similar to that on FM
  • DAB will receive a huge amount of marketing
  • The DRWG wants to "drive take-up dramatically" for DAB
  • The UK needs a broadcast-specific platform for radio
  • Small FM stations will remain on FM
  • The DRWG wants to see DAB carriage costs reduced
  • The number of DAB+ capable models will increase a lot next year
  • The DRWG thinks government should "consider options for funding to support the reduction of carriage costs" -- i.e. the BBC and commercial radio groups want to be given tax payers' money to transmit DAB

The DRWG defines that digital migration could begin in an area once the following criteria have been met:

  • That at least 50% of total radio listening is to digital platforms;
  • That national multiplex coverage will be comparable to FM coverage by time of digital migration;
  • That local multiplexes will cover at least 90% of the population and, where practical, all major roads within their licensed areas by the time of digital migration.

 


 
 

Comments

Spot On

By Anonymous
31st December 2008, 11:56
 
It's a disgrace that DAB is STILL being pushed so hard. Most consumers think they're buying a device akin to an FM radio that's going to work for another 20 years and don't realise how parochial DAB is, nor what a precarious future it has.
Despite government oversight and the DRWG's lack of insight and foresight, hindsight will show up this report for the sop that it is.
 
 

By Anonymous
31st December 2008, 19:33
 
keep up the good work
 
 

By Bill Moore
4th January 2009, 14:09
 
US broadcasters are pushing HD Radio in the same way, with less traction. Traditional broadcast technologies have fundamental advantages over internet radio like zero marginal distribution cost and mobile coverage now.

And the BBC is hardly ignoring internet radio, they are a global leader delivering radio over the internet with innovative products.

But the vast majority of broadcast engineers around the globe are steeped in existing technologies and don't understand IP. Also most internet radio solutions are still too complicated and unreliable compared to traditional products.

Internet radio will earn it's share and won't need big broadcaster-sponsored promotional programs.

Bill Moore, htp://RadioTime.com
 
 

By Steve
5th January 2009, 15:52
 
With all due respect, you don't seem to have understood the main point I was making in the article, which was that the UK public pays for the BBC, so the BBC should not make blatantly anti-consumer decisions such as to kill off Internet radio at birth.

"And the BBC is hardly ignoring internet radio"

What would you call showing 21 high-impact TV ad campaigns for DAB and zero ad campaigns for Internet radio, then?

"they are a global leader delivering radio over the internet with innovative products"

I'd say the BBC is a global leader in Internet radio incompetence. From 2003 - 2007, the BBC was providing its Internet radio streams using the dire Real Player G2 audio codec even though they could have used AAC+ from 2004 onwards; its main stations were using a bit rate of 32 kbps; and it was transcoding the audio. The audio quality was literally unlistenable. So out of THE three big audio engineering decisions, they got all three wrong.

"But the vast majority of broadcast engineers around the globe are steeped in existing technologies and don't understand IP."

There are plenty of people in the BBC R&D department and elsewhere that do understand IP - bbc.co.uk is one of the busiest websites in the UK. The problem is that the BBC employs executives who haven't got the faintest idea about engineering, so they make incompetent engineering decisions - for example, the person in charge of the BBC's Internet radio streams over the period from 2003 - 2007 studied psychology at university. It's hardly surprising that he didn't have a clue what he was doing.

"Also most internet radio solutions are still too complicated and unreliable compared to traditional products."

If Internet radio were so unreliable, why does it never rebuffer when I'm listening to it, and I listen to it a lot?

"Internet radio will earn it's share and won't need big broadcaster-sponsored promotional programs."

Again, the point is that the UK public pays for the BBC, and the BBC is suppposed to be "platform-neutral", i.e. it is not meant to show favouritism towards one platform over another. It is therefore the BBC's job to inform the public about the different ways to receive digital radio, and not to push everyone onto DAB.

Internet radio will have its share of listening, but it will be a small share in the UK because of the DRWG's recommendations, and that means - as I've said in the article - that many millions of people will end up losing out because they'll end up listening via DAB when they would have chosen to listen via the Internet if the BBC had deigned to provide then with unbiased information.
 
 

Is the BBC downgrading FM?

By Lee Morrison
7th January 2009, 17:56
 
I recently tuned in to a BBC FM station (BBC Essex) and I was apalled by the sound quality. The treble response was rolled off sharply and the level of compression was already brickwalled (as if we didn't get enough of that from music producers already). If I didn't know better I could accuse the BBC of deliberately downgrading FM sound to make DAB seem like a better option. Or *do* I know better?
 
 

Erratum

By Lee Morrison
7th January 2009, 18:43
 
"Already brickwalled" should read "almost brickwalled".
 
 

Re: Is the BBC downgrading FM?

By Steve
7th January 2009, 19:18
 
Lee,

I have actually thought for some time that the BBC is degrading the quality of Radios 1 and 2, but Radios 3 and 4 sound okay (ignoring the dynamic range compression issue on Radio 3 anyway).

I can't remember exactly how long ago it was, but Radios 1 and 2 went seriously downhill in quality about 2 - 3 years ago. At the time, I thought it might just be temporary, but the quality has never gone back to how it was.

The BBC doesn't do its own engineering any more, though, because it pays Siemens to do it for them, and being a commercial company they cut corners to save costs. But even under Siemens the quality of R1 and R2 was good for at least 2 or 3 years prior to it going downhill, so I don't think the problem is down to them.

Another thing that I've thought that it might be down to is that it happened shortly after (if I remember correctly) the BBC getting a below inflation licence fee settlement, so I wondered whether the BBC had decided to cut even more corners with the audio quality - Jenny Abramsky, who was the Director of Radio at the time, has never been shy about how utter disdain for anyone who values audio quality, so I certainly wouldn't put it past her to do something like this.

The thing with something like this is that it's pretty much impossible to prove without some insider whistle blowing, and the people who tune the audio processors and stuff that affect teh audio quality are actually the top engineering bods (for the national stations anyway), and they apparently won't let mere mortals near the controls, so they'd never whistle blow on themselves.

There is something decidedly wrong, no question about it, though. The difference in quality between FM and DAB was massive before this happened, and now it's a lot smaller, so no prizes for guessing what my opinion is on their motivation for doing it...
 
 

 
 

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